Do online brand communities help build and maintain relationships with consumers? : a network theory approach
Hyun Joung Lee; Doo-Hee Lee; Charles R. Taylor; Jong-Ho Lee
| Year of publication: |
2011
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|---|---|
| Authors: | Lee, Hyun Joung ; Lee, Doo-hee ; Taylor, Charles Raymond ; Lee, Jong-Ho |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 3, p. 213-227
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| Subject: | Social Web | Social web | Markenartikel | Brand | Markenimage | Brand image | Emotion | Akteur-Netzwerk-Theorie | Actor-network theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009409559