Do online friends bring out the best in us? : the effect of friend contributions on online review provision
Zhihong Ke, De Liu, Daniel J. Brass
| Year of publication: |
2020
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|---|---|
| Authors: | Ke, Zhihong ; Liu, De ; Brass, Daniel J. |
| Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 4, p. 1322-1336
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| Subject: | online reviews | online friends | public goods | competitive altruism | contribution quality | Online-Handel | Online retailing | Öffentliche Güter | Public goods | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Social Web | Social web | Altruismus | Altruism | Produktqualität | Product quality | Konsumentenverhalten | Consumer behaviour | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/isre.2020.0947 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012493807