Do online hotel rating schemes influence booking behaviors?
Luis V. Casaló; Carlos Flavián; Miguel Guinalíu; Yuksel Ekinci
| Year of publication: |
2015
|
|---|---|
| Authors: | Casaló, Luis V. ; Flavián Blanco, Carlos ; Guinalíu, Miguel ; Ekinci, Yuksel |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 49.2015, p. 28-36
|
| Subject: | Hotel rating | Online travel community | Credibility | Usefulness | Booking intentions | Attitude | Social networks | eWOM | Hotellerie | Hotel industry | Social Web | Social web | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Online-Buchungssystem | Online booking system |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011377610