Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Adnan Muhammad Shah, Amir Zaib Abbasi, Xiangbin Yan
| Year of publication: |
2023
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| Authors: | Shah, Adnan Muhammad ; Abbasi, Amir Zaib ; Yan, Xiangbin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-14
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| Subject: | Meal delivery apps | Online reviews | Pictographic content | Emotions | Continued behavioral intentions | Emotion | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Mobile Anwendung | Mobile application | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Verbrauchereinstellung | Consumer attitudes |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103234 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251981