Do online sales channels save brands of global companies from consumer boycotts? : a geographical analysis
Changju Kim, Woonho Kim, Shinya Nakami
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Changju ; Kim, Woonho ; Nakami, Shinya |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 68.2022, p. 1-8
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| Subject: | Brand | Consumer boycotts | Geography | Online sales channels | South Korea | Konsumentenboykott | Consumer boycott | Südkorea | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013366372