Do personality types make consumers exhibit different complaint behaviors?

Olgun Kitapci, Ibrahim Taylan Dortyol

This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish finance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior.

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Year of publication:	2015
Authors:	Kitapci, Olgun ; Dortyol, Ibrahim Taylan
Published in:	Journal of marketing and consumer behaviour in emerging markets. - Warszawa : Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego, ISSN 2449-6634, ZDB-ID 2925409-7. - 2015, 2, p. 4-14
Subject:	Complaint behavior \| personality type \| Jung's theory \| Myers-Briggs type indicator \| Turkey \| Türkei \| Konsumentenverhalten \| Consumer behaviour \| Beschwerdemanagement \| Complaint management \| Persönlichkeitspsychologie \| Personality psychology

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.7172/2449-6634.jmcbem.2015.2.1 [DOI] hdl:10419/311473 [Handle]
Classification:	M39 - Marketing and Advertising. Other ; M12 - Personnel Management
Source:	ECONIS - Online Catalogue of the ZBW

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