Do positive nutrition shelf labels affect consumer behavior? : findings from a field experiment with scanner data
Year of publication: |
2011
|
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Authors: | Berning, Joshua ; Chouinard, Hayley H. ; McCluskey, Jill J. |
Published in: |
American journal of agricultural economics. - Cary, NC : Oxford University Press, ISSN 0002-9092, ZDB-ID 218188-5. - Vol. 93.2011, 2, p. 364-369
|
Subject: | Kalifornien | California | Funktionelle Lebensmittel | Functional food | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Experiment | 2007 |
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