Do products branded with handwritten scripts suffer more amid product-harm crises?
Rubing Bai, Baolong Ma, Zhichen Hu and Hong Wang
| Year of publication: |
2023
|
|---|---|
| Authors: | Bai, Rubing ; Ma, Baolong ; Hu, Zhichen ; Wang, Hong |
| Subject: | Brand attitude | Brand responsibility | Handwritten script | Perceived humanization | Product-harm crisis | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Produktqualität | Product quality | Markenartikel | Brand | Produkthaftung | Product liability | Krisenmanagement | Crisis management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2020-3169 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014229049