Do professional review affect online user choices through user reviews? : an empirical study
Wenqi Zhou and Wenjing Duan
| Year of publication: |
2016
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|---|---|
| Authors: | Zhou, Wenqi ; Duan, Wenjing |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 33.2016, 1, p. 202-228
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| Subject: | Bayesian modeling | electronic word of mouth | eWoM | mediation model | online reviews | online software markets | professional reviews | word of mouth | Virales Marketing | Viral marketing | Social Web | Social web | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Internet | Electronic Commerce | E-commerce | Software |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07421222.2016.1172460 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011560744