Do R&D expenditures matter more than those of marketing to company performance? : the moderating role of industry characteristics and investment density
Ping-Chuan Chen, Wu-Chiang Chan, Shiu-Wan Hung, Yi-Jung Hsiang and Li-Chang Wu
| Year of publication: |
Februar 2016
|
|---|---|
| Authors: | Chen, Ping-Chuan ; Chan, Wu-Chiang ; Hung, Shiu-Wan ; Hsiang, Yi-Jung ; Wu, Li-Chang |
| Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 28.2016, 2, p. 205-216
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| Subject: | Research and development expenditure | marketing expenditure | firm performance | industry characteristics | investment density | Unternehmenserfolg | Firm performance | Industrieforschung | Industrial research | Forschungskosten | Research expenditure | Industrie | Manufacturing industries | Investition | Investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2015.1093107 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011437755