Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Holger Müller; Eike Benjamin Kroll; Bodo Vogt
| Year of publication: |
2012
|
|---|---|
| Authors: | Müller, Holger ; Kroll, Eike B. ; Vogt, Bodo |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 1, p. 73-92
|
| Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Produktqualität | Product quality | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Description [doi.org] |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009530087