Do reward programs build loyalty for services?
| Year of publication: |
2006
|
|---|---|
| Authors: | Keh, Hean Tat ; Lee, Yih Hwai |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 82.2006, 2, p. 127-136
|