Do sensory ad appeals influence brand attitude?
Sung-Joon Yoon; Ji Eun Park
| Year of publication: |
2012
|
|---|---|
| Authors: | Yoon, Sung-joon ; Park, Ji Eun |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 11, p. 1534-1542
|
| Subject: | Emotion | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Kaufentscheidung | Purchase decision | Kaffeehandel | Coffee trade |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009681939