Do socio-cultural factors affect the relationships between CSR and loyalty in retailing? : a three-country investigation
Mbaye Fall Diallo, Christine Lambey, Vuesal Hasanzade and Victoria-Sophie Osburg
Year of publication: |
2024
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Authors: | Diallo, Mbaye Fall ; Lambey, Christine ; Hasanzade, Vuesal ; Osburg, Victoria-Sophie |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 52.2024, 1, p. 1-18
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Subject: | Collectivism | Corporate social responsibility | Customer trust | Loyalty | Retailing | Social norms | Corporate Social Responsibility | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Vertrauen | Confidence | Soziale Norm | Social norm |
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