Do store brands aid store loyalty?
Satheesh Seenivasan (Department of Marketing, Monash University, Caulfield, Victoria, Australia), K. Sudhir (Yale School of Management, Yale University, New Haven, Connecticut), Debabrata Talukdar (School of Management, State University of New York at Buffalo, Buffalo, New York)
| Year of publication: |
March 2016
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|---|---|
| Authors: | Seenivasan, Satheesh ; Sudhir, K. ; Talukdar, Debabrata |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 3, p. 802-816
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| Subject: | store brands | private labels | store loyalty | store differentiation | retail competition | premium store brands | Handelsmarke | Store brand | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2014.2133 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011453561