Do store image and price perception matter to store brand equity?
Cristina Calvo Porral (Economic Analysis and Business Administration Department, University of La Coruña, La Coruña, Spain), Jean-Pierre Lévy-Mangin (Marketing Department, Université du Quebec in Outaouais, Ottawa, Canada)
| Year of publication: |
2015
|
|---|---|
| Authors: | Calvo Porral, Cristina ; Lévy Mangin, Jean-Pierre |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 21.2015, 1, p. 102-122
|
| Subject: | store brand | brand equity | price | store image | retailer | Handelsmarke | Store brand | Markenimage | Brand image | Firmenimage | Corporate reputation | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Einzelhandelspreis | Retail price | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2013.843486 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432114