Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?
| Year of publication: |
2006
|
|---|---|
| Authors: | Seggie, Steven H. ; Kim, Daekwan ; Cavusgil, S. Tamer |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 59.2006, 8, p. 887-895
|
| Publisher: |
Elsevier |