Do switching costs make markets less competitive?
Year of publication: |
2009
|
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Authors: | Dubé, Jean-Pierre ; Hitsch, Güenter J. ; Rossi, Peter E. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 46.2009, 4, p. 435-445
|
Subject: | Wechselverhalten | Switching behaviour | Preiswettbewerb | Price competition | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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