Do sympathy biases induce charitable giving? The effects of advertising content
K. Sudhir, Subroto Roy, Mathew Cherian
| Year of publication: |
November-December 2016
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| Authors: | Sudhir, K. ; Roy, Subroto ; Cherian, Mathew |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 35.2016, 6, p. 849-869
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| Subject: | charitable giving | sympathy biases | identified victim effect | in-group effect | reference dependence | nonprofit marketing | persuasive advertising | informative advertising | direct mail | behavioral economics | conceptual replications | Werbung | Advertising | Fundraising | Experiment | Werbewirkung | Advertising effects | Wohltätigkeit | Charity | Direktmarketing | Direct marketing | Verhaltensökonomik | Behavioral economics | Nonprofit-Marketing | Nonprofit marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2016.0989 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011617432