Do the subcomponents of country of origin trigger purchase intentions? : a conceptual model of consumer perceptions
Abdulrahman Al-Aali, Kokku Randheer and Shafiullah Hasin (College of Business Administration, King Saud University, Riyadh, Saudi Arabia)
| Year of publication: |
2015
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|---|---|
| Authors: | Aali, Abdulrahman Yousef al- ; Randheer, Kokku ; Hasin, Shafiullah |
| Published in: |
International journal of commerce and management. - Bingley [u.a.] : Emerald, ISSN 1056-9219, ZDB-ID 2473956-X. - Vol. 25.2015, 4, p. 627-640
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| Subject: | Country of origin (COO) model | Decomposition of COO | Marketing variables | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Ursprungsregeln | Rules of origin | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCoMA-05-2013-0047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011446657