Do they behave the same? : identifying the motives and behavioural intentions that influence the event loyalty of different distance triathletes
Esmarie Myburgh and Martinette Kruger
| Year of publication: |
2022
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|---|---|
| Authors: | Myburgh, Esmarie ; Kruger, Martinette |
| Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 22.2022, 3/4, p. 211-242
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| Subject: | half triathlon | full triathlon | Ironman | determinants of loyalty | loyalty pursuits | sport tourism | triathletes | sport events | sport participants | motives | sport marketing | sport management | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Sport | Sports | Urlaubsverhalten | Holiday behaviour | Sportmarketing | Sports marketing | Sportmanagement | Sport management | Motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSMM.2022.10048698 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013362591