Do traffic light labels influence food purchase intentions? : The moderating effect of health risk perception
Teng Ma, Jingbo Zhang
| Year of publication: |
2023
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| Authors: | Ma, Teng ; Zhang, Jingbo |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 29.2023, 2/3, p. 56-68
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| Subject: | Healthy decision-making | nutrition labeling | health risk perception | attitude | purchase intention | Gesundheitsrisiko | Health risk | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Warenkennzeichnung | Product labelling | Lebensmittel | Food | Lebensmittelsicherheit | Food safety | Ernährungsverhalten | Eating habit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2023.2202625 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014289608