Do travel product types matter? : online review direction and persuasiveness
Sheng-Hshiung Tsaur; Chung-Ching Huang; Hsiang-Fei Luoh
| Year of publication: |
2014
|
|---|---|
| Authors: | Tsaur, Sheng-Hshiung ; Huang, Chung-Ching ; Luoh, Hsiang-Fei |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 31.2014, 7/8, p. 884-898
|
| Subject: | Online review | direction | persuasiveness | product type | travel | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism | Produktinformation | Product information |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010469222