Do university trademarks matter? : interaction between university-related apparel style and licensing status
Xiao Huang and Wi-Suk Kwon
| Year of publication: |
2023
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|---|---|
| Authors: | Huang, Xiao ; Kwon, Wi-Suk |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 7, p. 1018-1031
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| Subject: | Licensing | Quality consciousness | Style | Uniqueness seeking | University prestige | Lizenz | Licence | Hochschule | Higher education institution | Konsumentenverhalten | Consumer behaviour | Markenrecht | Trademark law | Bekleidung | Clothing | Patent | Universitäre Forschung | University research | Immaterialgüterrechte | Intellectual property rights |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2022-4041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334393