Do web users care about bannder ads anymore? : the effects of frequency and clutter in web advertising
Sang Yeal Lee; Yong-Suk Cho
| Year of publication: |
2010
|
|---|---|
| Authors: | Lee, Sang Yeal ; Cho, Yong-suk |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 16.2010, 3, p. 288-302
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Erfolgsfaktor | Success factor | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008647417