Do well, do good, and know your audience : the double-edged sword of values-based CSR communication
Edwin Love, Tejvir Sekhon, Tara Ceranic Salinas
| Year of publication: |
2022
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|---|---|
| Authors: | Love, Edwin ; Sekhon, Tejvir Singh ; Ceranic Salinas, Tara |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 6, p. 598-614
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| Subject: | CSR communication | Ethical predispositions | Formalism | Hypocrisy | Skepticism | Values-based framing | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | Öffentlichkeitsarbeit | Public relations | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-022-00282-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013463727