Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Dawn Wallace; Josie Walker; Tará Lopez; Mike Jones
| Year of publication: |
2009
|
|---|---|
| Authors: | Wallace, Dawn ; Walker, Josie ; Lopez, Tará ; Jones, Mike |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 1107555-7. - Vol. 25.2009, 1, p. 101-109
|
| Subject: | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Studierende | Students | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003801467