Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Dawn Wallace; Josie Walker; Tará Lopez; Mike Jones
| Year of publication: |
2009
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| Authors: | Wallace, Dawn ; Walker, Josie ; Lopez, Tará ; Jones, Mike |
| Published in: |
The journal of applied business research. - Littleton, Colo. : CIBER Research Inst., ISSN 0892-7626, ZDB-ID 11075557. - Vol. 25.2009, 1, p. 101-109
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009881515