Do you like being labeled a 60-plus? : how retirees develop group identification and evaluate age-related labels
Friedemann Wolf, Magdalena Bekk, Philipp Sandner and Isabell M. Welpe
| Year of publication: |
2015
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|---|---|
| Authors: | Wolf, Friedemann ; Bekk, Magdalena ; Sandner, Philipp ; Welpe, Isabell M. |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 37.2015, 2, p. 79-89
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| Subject: | Retirement transition | social identity | life status changes | age-related labels | age segmentation cues | aging society and economy | Konsumentenverhalten | Consumer behaviour | Alternde Bevölkerung | Aging population | Altersgrenze | Retirement | Warenkennzeichnung | Product labelling | Ältere Menschen | Elderly people | Ältere Arbeitskräfte | Older workers |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011560946