Do you really feel happy? : some implications of Voice Emotion Response in Mandarin Chinese
Wan-Chen Wang; Charles S. Chien; Luiz Moutinho
| Year of publication: |
2015
|
|---|---|
| Authors: | Wang, Wan-Chen ; Chien, Charles S. ; Moutinho, Luiz |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 3, p. 391-409
|
| Subject: | Marketing research | Emotional response | Self-reported measures | Psychophysiological measures | Human-computer interaction | Emotion | China | Marktforschung | Market research | Messung | Measurement | Konsumentenverhalten | Consumer behaviour | Zufriedenheit | Satisfaction |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011312155