Do You See What I See? A Cross-Cultural Investigation of Consumer Perceptions of the Educational Product
| Year of publication: |
1998
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|---|---|
| Authors: | Bristow, Dennis N. ; Amyx, Douglas |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 10.1998, 3, p. 3-20
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