Do you trust me? : facial width-to-height ratio of website avatars and intention to purchase from online store
Steffen Wölfl, Jasmin Feste
| Year of publication: |
[2018?]
|
|---|---|
| Authors: | Wölfl, Steffen ; Feste, Jasmin |
| Publisher: |
Bamberg |
| Subject: | Online-Marketing | Online-Shop | Avatar | fWHR | impression formation | online shopping websites | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Commerce | E-commerce | Internet marketing |
| Extent: | 1 Online-Ressource (circa 9 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | In: Proceedings of the 39th International Conference on Information Systems |
| Other identifiers: | 10.20378/irbo-53220 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012000075