Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Veronica L. Thomas, Christina Saenger, Dora E. Bock
| Year of publication: |
September 2017
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|---|---|
| Authors: | Thomas, Veronica L. ; Saenger, Christina ; Bock, Dora E. |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 9, p. 894-903
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| Subject: | affect | brand attribute | cognitive dissonance | self-concept | self-threat | word of mouth | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Persönlichkeitspsychologie | Personality psychology | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Emotion | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738125