DoCoMo creates new knowledge : Interaction of networked strategic communities

Purpose – This article examines the role of knowledge management in the telecommunication industry. Design/methodology/approach – Provides a case study on the creation of entirely new digital services for delivery over mobile telephones to the Japanese consumer market by the DoCoMo company, following the formation of a new organization directed by top management. Findings – Points out that, by producing organizational capabilities as networked strategic communities, one can integrate the core competence of each strategic community, build a new business model, and create new knowledge in the form of successful new product and service development. Practical implications – Shows that community leaders serve an important function in creating networked strategic companies. Originality/value – Provides a new, practical viewpoint regarding the knowledge management and leadership theory of corporate innovation.