Does a big Duchenne smile really matter on e-commerce websites? : an eye-tracking study in China
Qiuzhen Wang, Zhengmin Xu, Xiling Cui, Lei Wang, Chang Ouyang
| Year of publication: |
December 2017
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|---|---|
| Authors: | Qiuzhen, Wang ; Xu, Zhengmin ; Cui, Xiling ; Wang, Lei ; Ouyang, Chang |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 17.2017, 4, p. 609-626
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| Subject: | Smile | Genuineness | Intensity | Attention | Online shopping | Eye tracking | China | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception | Website | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-016-9237-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744339