Does a paradoxical frame encourage green behavior in consumers?
Francesco Testa, Natalia Marzia Gusmerotti, Vinicio Di Iorio, Marco Frey
| Year of publication: |
2025
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|---|---|
| Authors: | Testa, Francesco ; Gusmerotti, Natalia Marzia ; Di Iorio, Vinicio ; Frey, Marco |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 34.2025, 4, p. 4695-4716
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| Subject: | cognitive frame | consumer behavior | green consumption | paradox theory | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Prospect Theory | Prospect theory | Kognition | Cognition | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.4226 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015459576