Does a sustainable orientation affect global consumers' relationships with international online brands?
Todd Drennan, Emilia Rovira Nordman and Aswo Safari
| Year of publication: |
2023
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|---|---|
| Authors: | Drennan, Todd ; Nordman, Emilia Rovira ; Safari, Aswo |
| Published in: |
Creating a sustainable competitive position : ethical challenges for international firms. - Bingley, U.K. : Emerald Publishing Limited, ISBN 978-1-80455-251-3. - 2023, p. 219-236
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| Subject: | Global consumer | international online brand | sustainableorientation | purchase intention | brand commitment | relationships | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Welt | World | Internationales Marketing | International marketing | Online-Handel | Online retailing | Globalisierung | Globalization | Markenimage | Brand image | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1876-066X20230000037012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014455390