Does advertising serve as a signal? : evidence from a field experiment in mobile search
Navdeep S. Sahni, Harikesh S. Nair
| Year of publication: |
2020
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|---|---|
| Authors: | Sahni, Navdeep S. ; Nair, Harikesh |
| Published in: |
The review of economic studies : RES. - Oxford : Oxford Univ. Pr., ISSN 1467-937X, ZDB-ID 2009656-2. - Vol. 87.2020, 3, p. 1529-1564
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| Subject: | Informative advertising | Signalling | Field-experiments | Restaurants | Mobile | Paid-search | Platforms | Werbung | Advertising | Gastronomie | Restaurant industry | Werbewirkung | Advertising effects | Feldforschung | Field research | Mobilkommunikation | Mobile communications | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/restud/rdz053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012208074