Does Advertising Spending Influence Media Coverage of the Advertiser?
| Year of publication: |
2009
|
|---|---|
| Authors: | Rinallo, Diego ; Basuroy, Suman |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 73.2009, 6, p. 33-46
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