Does banner advertising affect browsing for brands? clickstream choice model says yes, for some
| Year of publication: |
2012
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|---|---|
| Authors: | Rutz, Oliver J. ; Bucklin, Randolph E. |
| Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 21141046. - Vol. 10.2012, 2, p. 231-258
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