Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Rebecca A. Hayes and Caleb T. Carr
| Year of publication: |
2015
|
|---|---|
| Authors: | Hayes, Rebecca A. ; Carr, Caleb T. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 21.2015, 3, p. 371-390
|
| Subject: | social media | warranting | credibility | public relations | blogs | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Glaubwürdigkeit | Credibility | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Politische Kommunikation | Political communication | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011305220