Does brand personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
S.R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder
| Year of publication: |
June 2017
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|---|---|
| Authors: | Nikhashemi, S. R. ; Naser Valaei ; Arun Kumar Tarofder |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 18.2017, 3, Supplement, p. 108-127
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| Subject: | Brand personality | perceived product quality | consumer brand identification | custumer satisfaction | switching behaviour | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Mobiltelefon | Mobile phone | Kundenzufriedenheit | Customer satisfaction | Markenartikel | Brand | Wechselverhalten | Switching behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150917693155 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011745486