Does chain labeling make private labels more successful?
Oliver Schnittka; Jan-Michael Becker; Karen Gedenk; Henrik Sattler ...
| Year of publication: |
2015
|
|---|---|
| Authors: | Schnittka, Oliver ; Becker, Jan-Michael ; Gedenk, Karen ; Sattler, Henrik ; Victoria Villeda, Isabel |
| Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 67.2015, 1, p. 92-113
|
| Subject: | Chain-Labelling Strategy | Private Label Success | Retail Branding | Markenführung | Brand management | Handelsmarke | Store brand | Einzelhandel | Retail trade | Warenkennzeichnung | Product labelling | Konsumentenverhalten | Consumer behaviour | Erfolgsfaktor | Success factor | Lebensmitteleinzelhandel | Food retailing | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010471720