Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Sara Leroi-Werelds and Sandra Streukens, Yves Van Vaerenbergh and Christian Grönroos
| Year of publication: |
2017
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|---|---|
| Authors: | Leroi-Werelds, Sara ; Streukens, Sandra ; Van Vaerenbergh, Yves ; Grönroos, Christian |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 28.2017, 4, p. 618-639
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| Subject: | Value proposition | Marketing communications | Value creation | Communicating value | Customer resource integration | Betriebliche Wertschöpfung | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-11-2015-0366 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011731212