Does company size matter in corporate social responsibility? : an examination of the impact of company size and cause proximity fit on consumer response
Yoon Hi Sung, Rachel Esther Lim and Wei-Na Lee
| Year of publication: |
2022
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|---|---|
| Authors: | Sung, Yoon Hi ; Lim, Rachel Esther ; Lee, Wei-Na |
| Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 2, p. 284-308
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| Subject: | cause involvement | cause proximity | company size | Corporate social responsibility | fit | message credibility | Corporate Social Responsibility | Betriebsgröße | Firm size | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02650487.2020.1850997 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013207336