Does conspicuous decoration style influence customer's intention to purchase? : the moderating effect of CSR practices
Year of publication: |
2015
|
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Authors: | Li, Yaoqi ; Fu, Hui ; Huang, Songshan |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 51.2015, p. 19-29
|
Subject: | Conspicuousness of consumption | Decoration style | Image perception | Purchase intention | CSR practice | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
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