Does conspicuous decoration style influence customer's intention to purchase? : the moderating effect of CSR practices
Yaoqi Li, Hui Fu, Songshan (Sam) Huang
| Year of publication: |
2015
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|---|---|
| Authors: | Li, Yaoqi ; Fu, Hui ; Huang, Songshan |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 51.2015, p. 19-29
|
| Subject: | Conspicuousness of consumption | Decoration style | Image perception | Purchase intention | CSR practice | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2015.08.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413938