Does consumer innovativeness matter in electrified vehicle? : the moderation role of consumer involvement
Chih-Wei (Fred) Chao, Yu-Chen Hung and Li Sun
| Year of publication: |
2022
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|---|---|
| Authors: | Chao, Chih-Wei ; Hung, Yu-Chen ; Sun, Li |
| Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 3, p. 298-311
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| Subject: | Consumer innovativeness | consumer involvement | electrified vehicle | moderation | new product adoption | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Kundenintegration | Customer integration | Innovation | Innovationsdiffusion | Innovation diffusion | Kraftfahrzeug | Motor vehicle |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2021.1951919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013361417