Does country of origin matter for chocolate? : ethnocentrism, involvement, and perceived risk for Turkish university students
Cigdem Basfirinci and Zuhal Cilingir Uk
| Year of publication: |
2020
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| Authors: | Basfirinci, Cigdem ; Uk, Zuhal Cilingir |
| Published in: |
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion. - London : Routledge, Taylor & Francis Group, ISSN 1540-4102, ZDB-ID 2112964-2. - Vol. 26.2020, 2, p. 144-184
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| Subject: | chocolate | consumer ethnocentrism | Country of origin | perceived risk | product involvement | taste test | Turkey | Türkei | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Studierende | Students | Risiko | Risk | Nationalkultur | National culture | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10454446.2020.1740128 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012244010