Does cultural similarity matter? Extending the animosity model from a new perspective
| Year of publication: |
2012
|
|---|---|
| Authors: | Ma, Jun ; Wang, Sijun ; Hao, Wei |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 29.2012, 5 (27.7.), p. 319-333
|