Does culture affect evaluation expressions? : a cross-cultural analysis of Chinese and American computer game reviews
Alex S. L. Tsang and Gerard Prendergast
| Year of publication: |
2009
|
|---|---|
| Authors: | Tsang, Alex S. L. ; Prendergast, Gerard P. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 43.2009, 5/6, p. 686-707
|
| Subject: | China | Kultur | Culture | Kulturelle Identität | Cultural identity | Vergleich | Comparison | Nationalkultur | National culture |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525837